Personal data protection

Who is the controller?

The controller of personal data on the website www.arkerogroup.com is ARKERO GROUP, SE, with its registered office at Řípská 1549/​11a, 627 00 Brno, Company ID No.: 243 07 939, Tax ID No.: CZ24307939 (hereinafter referred to as the Controller).

How can you contact us?

If you have any questions, please call  +420 541 422 611 nebo e‑mail: info@arkerogroup.com.

When do we process your personal data?

We process your personal data when you submit a contact form, register, place an order, or subscribe to a newsletter in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) (hereinafter referred to as the “Regulation”).

When you submit an inquiry form, we process the following personal data:

  • First and last name,
  • Email address,
  • Phone number.

This personal data must be processed in order to create a service offer, negotiate this offer, or respond to your inquiry. Such processing is permitted by Article 6(1)(b) of the Regulation. This personal data will be processed by the Controller for the duration of the contract negotiations, for a maximum of 10 years from your inquiry, unless you give your consent to further processing.

Please note that under the Personal Data Protection Act, you have the right to:

  • request information from us about what personal data we process, request a copy of this personal data,
  • request an explanation from us regarding the processing of personal data,
  • request access to this data from us and have it updated or corrected,
  • request the deletion of this personal data from us – however, this deletion will result in the termination of contract negotiations and will only be carried out if the interests of the joint controllers do not outweigh your privacy protection,
  • in case of doubt about compliance with obligations related to the processing of personal data, contact us or the Office for Personal Data Protection, or the court.

Statement on the use of cookies

What are cookies?

Cookies are short text files created by a web server and stored on your computer via your browser. When you return to the same website later, your browser sends the stored cookie back, and the server obtains all the information it previously stored about you. Cookies are used by the vast majority of websites.

How cookies are classified

Cookies can be classified according to who places them on your website, i.e. into:

  1. First-party cookies – their validity is limited to the domain of the website you are viewing. These cookies are considered safer.
  2. Third-party cookies – these are placed using a script from another domain. This allows users to be tracked across domains. They are often used to evaluate the effectiveness of advertising channels.

Cookies can be classified according to their duration as follows:

  1. Short-term (session cookies) – these are deleted from your computer when you close your browser
  2. Long-term (persistent cookies) – remain after closing the browser and are only deleted after a very long period of time (depending on your browser and cookie settings). You can also delete them manually.

Depending on their purpose, cookies can be divided as follows:

  1. Technical – enable basic website functions (e.g., logging in) or page functions (e.g., playing videos, sharing content, etc.)
  2. Analytical – used to collect non-anonymous data about user behavior. Based on this data, we can modify the website to make it easier for you to use.
  3. Remarketing – used for targeting
  4. Conversion cookies – these help us evaluate the success of our campaigns.

What we use cookies for

We use the following cookies on our website:

  1. Technical cookies – first-party, short-term. These ensure the basic technical functionality of the website, i.e., logging in, using services, etc.
  2. Google Tag Manager – this service is only used for easy management of tracking codes; it does not use any cookies itself and does not record any data. Terms and conditions for data processing by Google Tag Manager.
  3. Google Analytics – first-party, long-term. These are used to generate anonymous statistics about website usage. The data obtained from cookies is processed by Google LLC. Terms and conditions for data processing by Google Analytics.
  4. Google AdWords – first-party, long-term, remarketing, and conversion. Terms and conditions for data processing by AdWords.
  5. Sklik – third parties, long-term, remarketing and conversion. Our website uses retargeting technology from the Sklik service operated by Seznam.cz, a.s. This allows us to show visitors who have already expressed interest in our products our advertisements on the Seznam.cz, a.s. advertising network. Terms and conditions for data processing by Sklik.

We never place sensitive or personal data in cookies. We may place a user ID in cookies, but this does not allow third parties to identify a specific person.

How to adjust cookie usage

Deletion

You can delete cookies in your browser – usually located in the “History” section of visited websites.

Blocking

Browsers allow you to block cookies from being placed on your computer. In this case, however, the functionality of these websites will be limited. Information about cookie settings in your browser can be found on the website of the specific browser provider:

For more information about cookies and their use, visit https://www.aboutcookies.org/.

This website uses Google Analytics

This website uses Google Analytics, a service provided by Google, Inc. (hereinafter referred to as “Google”). Google Analytics uses cookies. Information about your use of the website, together with the contents of the cookie, will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators, and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.

The Google Analytics service is extended by related advertising features provided by Google, namely:

  • Google Display Network reports,
  • remarketing (displaying ads on the content network based on products viewed),
  • extended demographic reports (reporting of anonymous demographic data),
  • user id – a Google Analytics feature that allows us to measure and analyze user behavior across devices. We use a string of numbers or letters as the user id; we never use personal data that would allow third parties to identify a specific person.

For more information about data processing and use, please refer to Google’s terms and conditions.

How to disable Google Analytics tracking

If you do not want to provide anonymous data about your use of the website to Google Analytics, you can use a plugin provided by Google. Once installed in your browser and activated, no further data will be sent.